Affected by the new crown pneumonia epidemic, the global economy is generally sluggish, but the “pet economy” with the ability to cure is still strong, and even “up against the current”. For people who are forced to stay at home during the epidemic, adding pets to their homes has become an important way for many people to relax and emotionally rest, and the pet market in many countries has ushered in explosive growth.
Explosive growth of pet funeral industry: treat pets kindly, let life say goodbye with dignity!
The market is huge, and its demand is gradually refined. The “behind the scenes” that pets have to mention – funerals, has formed a key and unique link in the pet economy with demand. It can be seen that with the continuous improvement of people’s quality of life, the humanistic care for pets is also deepening.
Cats and dogs, even ducklings and rabbits, are no longer ordinary animals, they have become the real “family” of pet owners.
The wonderful thing about life is that it has an end, and the cruel thing about life is that it has an end. There is no such thing as a feast in the world, and death is a fact that we can never escape. Pets give people infinite warmth, and when they leave, people are more willing to spend time and money to make them go more dignified and dignified.
From an industry perspective, emotional consumption has become the real core of the entire pet funeral industry, which is not only the source of the industry, but also the biggest driving force for its development. These emotional needs give birth to the pet funeral industry to provide richer and better services, which in turn affects the development of the entire industry.
Various farewell forms
If you had to face your pet’s goodbye, what would you choose on the day of separation What about the form?
The scope of pet funeral services in my country is quite diverse today, and everyone is trying to find the most appropriate way to commemorate their pets.
Many people choose tangible, permanent souvenirs at funeral homes after their pets die. This physical constant companionship can be comforting to owners who have lost a pet.
The ashes of the animals will be put into a special container and continue to be burned, turning into deep and beautiful spar, which can be further processed into accessories to accompany the owner.
The same process, in different stores, charges ranging from 1,000 yuan to 3,000 yuan. As for diamonds, the cost starts at 7000. It is taboo in Chinese customs to talk about life and death, and not every customer is willing to keep their pet’s ashes at home or carry them with them.
Therefore, each funeral home has also set up ashes storage halls, each alcove corresponds to a small animal, and the owner can come to the door to worship and sweep. The most basic farewell ceremony for pet remains is also solemn and dignified.
Although the form is simple, pet burials are as solemn as human burials. After the pet funeral home receives the pet, it must be buried first. Because of muscle relaxation after death, animals often suffer from incontinence, so use dry detergent to clean their body and groom their hair.
Then, in the farewell hall, hold a small memorial service for it, and let the owner have a final word with it. Finally, it will be sent to the cremation furnace to be turned into a puff of dust.
The cost of cremation is very similar, starting at 400 yuan, rising steadily with the weight of the animal, and capping at 6,000 yuan. Maybe some people will be tongue-tied about the seemingly high funeral expenses, but this is like drinking water, knowing whether it is cold or warm. It is incomprehensible to those who treat pets as family members who have not raised pets with care.
And people who have lost their favor are often willing to bear these costs. In foreign countries, dealing with pets’ “behind the scenes” is not cheap, even more expensive, and more stressful. In Germany, a typical pet funeral usually costs between 400 and 500 euros, with expensive ones reaching 2,000 euros.
When the pet funeral industry was not well known in China, there were already hundreds of professional pet funeral companies in Germany.
Therefore, it is very common for Germans to have pet funerals.
In Japan, the care for pets can also be said to run through the life of small animals. From birth to death, in every possible way. Therefore, Japan has the world’s longest average age of pets.
Tokyo, Japan once held a pet rainbow festival. This exhibition with the theme of pet funerals attracted a large number of pet lovers to participate. The show offers a range of services for dead pets, including cremation, setting up family altars for pets, and burning incense for them, to name a few.
According to a Japanese pet funeral company, the starting price for their most basic pet funeral service is: 1 kg of hamster or bird: 95,800 yen, or about 5,600 yuan; 20 kg of pet dog: 114,800 yen, or about 6,763 yuan.
It can be seen that the pet funeral industry is also widely recognized in Japanese society.
Death is a compulsory course in life
The pet funeral industry does not sound so auspicious, but it is inevitable that it will rise and develop rapidly.
The consumption of death is an extremely important part of people’s emotional consumption. Chinese people are always reluctant to talk about the topic of death, and funeral has always been a topic that has been avoided and ignored by people.
We are always running away, until one day it comes unexpectedly, and we are willing to face it in a hurry. This is very bad. To ignore death is to disrespect life, and it is not helpful for us to explore the meaning of existence.
Because death is a compulsory course in life.
